Jaguar unveils new id forward of electrical automobile launch

Key takeaways:

• Jaguar unveils main rebrand because it transitions to all-electric autos

• Three new electrical fashions deliberate for 2026 launch

• New id contains redesigned “leaper” emblem and stylised “JaGUar” emblem

• Company intentionally paused new automobile gross sales to create clear break from outdated model

• First new mannequin shall be a four-door GT, in-built Solihull

Luxury carmaker Jaguar has revealed its new company id because it prepares to relaunch as an all-electric marque.

The British producer, owned by India’s Tata Motors, will introduce three new electrical autos in 2026, having paused new automobile gross sales greater than a 12 months in the past to concentrate on the model’s reinvention.

The firm unveiled its redesigned emblem on Tuesday, that includes a modernised “leaper” cat emblem and new advertising taglines together with “delete ordinary”. The bespoke typeface presents the title as “JaGUar”, which the agency describes as a harmonious mix of higher and lowercase letters.

Jaguar, which operates amenities throughout the Midlands together with Warwickshire, Coventry, Solihull and Castle Bromwich, first introduced its shift to electrical autos in 2021.

“Taking new cars off sale was intentional”, says managing director Rawdon Glover. “We need to change people’s perceptions of what Jaguar stands for, and creating a break between old and new models is very helpful.”

Jaguar Land Rover’s chief artistic officer, Gerry McGovern, emphasised the model’s heritage of innovation, citing founder Sir William Lyons’ perception that Jaguar “should be a copy of nothing”.

The firm has confirmed its first mannequin below the brand new model shall be a four-door GT, to be manufactured at its Solihull plant within the West Midlands.​​​​​​​​​​​​​​​​